1) 1. Which of the following is a reason for giving a Page Quality (PQ) rating of Highest? Select all that apply.

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1) 1. Which of the following is a reason for giving a Page Quality (PQ) rating of Highest? Select all that apply.

Part 1.

1)

1. Which of the following is a reason for giving a Page Quality (PQ) rating of Highest? Select all that apply.

True False The page could be Vital for a particular query.

True False The page has no Ads.

True False The website has an excellent reputation from experts.

True False The page has extremely high quality content and the author is an acknowledged expert in the topic.


2. Which of the following is true about the Purpose of the Page and the Page Quality (PQ) rating? Select all that apply.

True False Harmful or malicious pages should always get a page quality (PQ) rating of Lowest.

True False Pages with an informational or educational purpose should always be given higher page quality (PQ) ratings than entertainment or gossip pages.

True False There is no relationship between the purpose of the page and the page quality (PQ) rating.

True False If you cannot determine the purpose of the page after extensive effort, the page quality (PQ) rating should be Lowest.

3. Which of the following is true about Page Layout? Select all that apply.

True False The Main Content (MC) should be immediately visible when users visit the landing page.

True False Supplementary Content (SC) is an important part of a webpage.

True False If Ads are disguised as Main Content (MC), the page should get a page quality (PQ) rating of Low or Lowest.

True False Most webpages need navigation links so that users can find out more about the website.

4. Which of the following is an example of a query with an explicit location? Select all that apply.

True False [walmart boston]

True False [libraries in san francisco]

True False [coffee shops nearby]

True False [best buy New York]

5. For result blocks with a title link, when should you click to view the landing page (LP)? Select all that apply.

True False Only when the query has multiple interpretations and you are not sure which interpretation is dominant.

True False Only when you don't understand user intent.

True False Only when the URL looks spammy.

True False You must always click to view the landing page (LP)


2)

1. Which of the following queries has a Vital page? Select all that apply.

True False [adobe], English (US)

True False [country music], English (US)

True False [hawaiian photographers], English (US)

True False [new york times online], English (US)


2. Which of the following is true? Select all that apply.

True False All queries have a user location.

True False The user location is usually a city.

True False Queries for a user location can have just one interpretation.

True False All queries with a user location have both local and non-local intent.

3. Which of the following queries has non-local intent? Select all that apply.

True False [super bowl MVP]

True False [pictures of madonna]

True False [facebook]

True False [poems by robert frost]

4. Which of the following is true? Select all that apply.

True False User intent refers to what the user was trying to accomplish by typing the query.

True False A page can have high utility even if it is not related to the topic of the query.

True False A rater who reads and writes Spanish is fully qualified to rate projects for all task locations where Spanish is spoken.

True False All queries have a Locale.

5. Which of the following is true? Select all that apply.

True False All queries have an explicit location.

True False The explicit location is found inside the query.

True False The explicit location tells you where users are located when they type the query.

True False The explicit location makes the query easier to understand and interpret.
















1. Which of the following is true about Utility ratings? Select all that apply.

True False "In-between" ratings should be used if you think the utility of a result falls between two labels.

True False Landing pages in a foreign language should never be rated Vital.

True False The utility rating should always be based on the content in the result block alone.

True False The Vital rating should not be used if the result block has an unhelpful title.

2. Which of the following is true? Select all that apply.

True False Researching the query on the web will help you understand the meaning of most queries, as well as user intent.

True False Results shown at the top of the Google search engine results page (SERP) should always get high utility ratings.

True False The task location is less important than the task language. On-topic results in the right language are always helpful for users in the locale.

True False A query can have no more than three common interpretations.

3. Which of the following results is Useful (U) for the query [maps], English (US)? Select all that apply.

True False A result that contains road maps for European countries.

True False A Wikipedia article that defines the word "map" and discusses many kinds of maps, the history of maps, and the study of maps.

True False The Yahoo! Maps website at http://maps.yahoo.com/.

True False A satellite map of the U.S. that shows current weather conditions.

4. Which of the following is a navigation (Go) query? Select all that apply.

True False [Miami weather], English (US)

True False [Miami wikipedia.org], English (US)

True False [Miami map], English (US)

True False [Miami images], English (US)

5. Which of the following is true? Select all that apply.

True False All queries have only one intent: action (Do), information (Know), or navigation (Go) intent.

True False The intent of an action (Do) query is to accomplish a goal or engage in an activity on the Internet.

True False The intent of a navigation query (Go) is to find information.

True False Wikipedia pages should get high ratings for all user intents because information is always helpful.











1. For the query [tiger woods], English (US), which of the following is Vital? Select all that apply.

True False The homepage of his official website at http://www.tigerwoods.com/.

True False The homepage of his foundation, which provides money and assistance to children, at http://www.tigerwoodsfoundation.org/.

True False His official Facebook page at "https://www.facebook.com/Tiger.

True False His player page on the ESPN website at http://espn.go.com/golf/player/_/id/462/tiger-woods

2. Which of the following is true? Select all that apply.

True False The query [windows], English (US) has two dominant interpretations: the operating system and the windows in a home.

True False High quality pages in a task should all get the same rating. For example, a high quality page for a common interpretation of the query should get the same rating as a high quality page for a minor interpretation of the query.

True False Some queries do not have a dominant interpretation.

True False A query can have no more than two common interpretations.

3. Which of the following is true about the Useful (U) rating? Select all that apply.

True False High quality information pages, such as Wikipedia articles and IMDb pages, should always get a rating of Useful (U).

True False Useful (U) results should be highly satisfying and a good "fit" for the query.

True False Pages with porn on them should never get a Useful (U) rating.

True False A query can have many Useful (U) results.

4. If you think a query is misspelled, which of the following should you do? Select all that apply.

True False Assign a low utility rating to all results because misspelled queries don't deserve high utility ratings.

True False Release the task.

True False For obviously misspelled queries, base the utility rating on user intent.

True False For obviously misspelled queries, assign a Low or Lowest Page Quality (PQ) rating.

5. Which of the following is true? Select all that apply.

True False Most queries have Vital (V) results.

True False www.crocheting.comis Vital (V) for the query [crocheting].

True False http://www.un.org/fr/is Vital (V) for the query [united nations], French (FR).

True False www.britneyspears.comis Vital (V) for the query [britney spears images].







1. Which of the following is true about Main Content (MC)? Select all that apply.

True False It is important to check for copied or scraped Main Content (MC).

True False Main Content (MC) may include links on the page.

True False Main Content (MC) does not include features like search boxes.

True False High quality Main Content (MC) allows the page to achieve its purpose well.

2. Which of the following is true? Select all that apply.

True False A rating of Vital is always given to the result with the most utility.

True False If a celebrity does not have an official website, the homepage of his or her most popular fan club website should get a Vital rating.

True False Result blocks without a title link can be Vital if they are exactly what the user is looking for.

True False To get a rating of Vital, the website must load, function, and be maintained.

3. Which of the following is true about spelling suggestion result blocks?

True False The Vital rating should be assigned when the spelling suggestion matches the query intent.

True False Spelling suggestions are always helpful for users.

True False If the spelling suggestion would obviously be helpful for users, you can base your rating on the spelling suggestion. You don't need to click through to the landing page.

True False Spelling suggestions that are trivial and make little difference to the query or the results on the landing page of the suggestion should get a utility rating of Slightly Relevant (SR).

4. Which of the following is true about Block Utility (BU) rating tasks? Select all that apply.

True False Every result has both Utility and Page Quality (PQ) sliders.

True False "Same as..." duplicate results will be pre-identified for you.

True False You should always assign the utility rating before assigning the page quality (PQ) rating or flagging duplicate results.

True False Some results do not have a title link to a landing page.

5. Which of the following is true about Website Maintenance? Select all that apply.

True False Every page on a website must be updated recently to consider the website updated/maintained.

True False If the copyright date on the homepage is more than 1 year old, the website should always be considered unmaintained.

True False Well maintained websites may have an unmaintained page that has not been updated.

True False Old information or old newspaper articles are always useless and should be considered Low quality.





1. Which of the following is true? Select all that apply.

True False All foreign language results should be rated Off-Topic or Useless (OT).

True False Pages with porn should get the Porn (P) flag even if the query is looking for porn results.

True False Porn results should never get Useful (U) or Vital (V) utility ratings.

True False Porn (P), Foreign Language (F), and Didn't Load flags are query-dependent. You must think about the query when assigning these flags.

2. Which of the following is true about Website Reputation? Select all that apply.

True False Two negative reviews and no positive reviews is enough to consider the website to have a negative reputation.

True False Reputation information can come from many sources, including encyclopedia articles, awards such as the Pulitzer Prize, and recommendations by professional societies.

True False Website reputation is an important part of page quality (PQ) rating. Reputation can justify the Highest rating and the Lowest rating.

True False Not all customer reviews are reliable or believable. Some reviews are fake.

3. Which of the following should get a Didn't Load flag? Select all that apply

True False A page with a malware warning.

True False A page which has a web server message as the Main Content (MC) and no other content (no navigation links, no home link, no Supplementary Content (SC), no Ads).

True False A page with customized 404 error message and a link to the website's homepage.

True False A completely blank page.

4. Which of the following is a justification for giving a Page Quality (PQ) rating of Lowest? Select all that apply.

True False There is absolutely no information about who is responsible for the content of the website.

True False All the Main Content (MC) of the page is copied and created with deceptive intent.

True False The website clearly and significantly violates the Google Webmaster Guidelines.

True False The website has an extremely negative and malicious reputation.

5. Which of the following is true? Select all that apply.

True False The homepage of the Harvard University site is http://www.harvard.edu/.

True False The homepage of the Harvard University site is http://www.harvard.edu/admissions/.

True False The homepage of the Harvard Medical School site is http://hms.harvard.edu/.

True False http://hms.harvard.edu/contact-us/is a subpage on the Harvard Medical School site.



1. Which of the following should get a Page Quality (PQ) rating of Low or Lowest? Select all that apply.

True False A page with a mismatch between the location of the page and the rating location; for example, an English (UK) page for an English (US) rating task.

True False A file type other than a webpage, for example: a PDF, a Microsoft Word document, or a PNG file.

True False A page that gets a Didn't Load flag.

True False Pages with an obvious problem with functionality or errors in displaying content.

2. For the query [piano lessons], English (US), which of the following results should get a utility rating of Off-Topic or Useless (OT)? Select all that apply.

True False A list of community piano schools in the U.S.

True False A result with information on rates for ballet and modern dance classes.

True False A result about the piano department of a well-known music school.

True False An article with recommendations on the best age for children to start taking piano lessons.



3. Which of the following is an example of an imperfect URL query? Select all that apply.

True False [www.toyota.com]

True False [www.dell.com]

True False [ferrari.com]

True False [wwww.hotmail.cm]